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Steering into the Winds of Change, Part 1
Patient Care | February 2016 Hearing Review How an in-clinic success strategy can help you compete and win lifelong patients By Steve Eagon, MA Within the four walls of the clinic you have an...
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The Final Word: Taking a Lesson from Nature on the Importance of Hearing
Final Word | February 2016 Hearing Review While some species need hearing for survival, humans may value it only for certain activities By Dennis Van Vliet, AuD A moth, like many of nature’s creatures,...
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Managing, Growing and Marketing a Practice on a Shoestring
By Loleata Wigall Marketing a private practice requires making some important initial decisions that involve a baseline of values, and clear statements of how patients will be treated at your business....
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The Final Word: To Bundle or Unbundle?
Final Word | March 2016 Hearing Review When charging fees for services, is it best to bundle, unbundle, or take an eclectic approach? By Dennis Van Vliet, AuD We have debated the issue of separating...
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Ida Institute Launches Ida Telecare Program
Ida Institute in Naerum, Denmark has launched Ida Telecare, a suite of easy-to-use online tools and resources to help people with hearing loss prepare for appointments, successfully manage everyday...
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Steering Into the Winds of Change, Part 2: Three Ways to Attract and Retain...
Patient Care | March 2016 Hearing Review Breaking free from conventional thinking can help you compete and win lifelong patients By Steve Eagon, MA It is not easy to bring patients into the clinic...
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Webinar: How Low Can You Go? Practical Considerations When Offering a...
Dan Quall, Fuel Medical Group What is the lowest priced hearing aid you can afford to offer in your practice and still retain financial stability? How do you go about establishing an “adopt-a-patient”...
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Take the Lead in Marketing
Practice Management | April 2016 Hearing Review It all starts with a marketing plan. Here are some basics to get you started. By Jerry DeRosa and Keara Piekanski Marketing planning is one of the key...
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Webinar: Battling Big Box Retailers
Tina Soika Big Box retailers are the fastest-growing distribution segment in the North American hearing aid market. With substantial advantages in size and buying power, reduced need for marketing, and...
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Hearing Aid Sales Grow by 10% in Q1; Private Sector Continues to Lead Way
US quarterly net unit sales of hearing aids, 2007-present. Hearing aid sales in the first quarter (Q1) increased by 10.8% for the private/commercial sector and 5.3% for the VA, for total market growth...
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The Final Word: Reconsidering How You Communicate Information to Your Patients
Final Word | May 2016 Hearing Review By Dennis Van Vliet, AuD As providers of hearing care, we think about communication as an ultimate target for much of what we do. If we haven’t improved a patient’s...
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USC Program Helps Develop Literacy for Deaf Children from Bilingual Homes
Deaf and hard-of-hearing children enrolled in the “Come Read with Me” literacy program developed by USC. “Come read with me.” Those can be some of the most powerful words in the development of any...
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Steering Into the Winds of Change, Part 3: Discovering Your Patient’s “Why”
Patient Care | May 2016 Hearing Review How connecting with patients on an emotional level builds trust and business success By Steve Eagon, MA The Discovery Conversation focuses on creating an...
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Sonova to Purchase AudioNova, Europe’s Second Largest Hearing Aid Retailer
Sonova Holding AG, Stäfa, Switzerland), the world’s largest hearing aid manufacturer and parent company of Phonak, Unitron, and Advanced Bionics, has announced its intention to purchase AudioNova...
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The Final Word: Fear Can Motivate You to Be a Better Hearing Healthcare...
Final Word | June 2016 Hearing Review By Dennis Van Vliet, AuD Fear. I’m not talking about the kind of fear you see on YouTube videos showing cats startled by cucumbers. I’m talking about the kind of...
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Successful Practices Use Marketing that Evolves with the Changing Healthcare...
Marketing Research | July 2016 Hearing Review The top 3 marketing habits of fast-growing hearing care practices worldwide By Bruce Brown Worldwide, successful practices are making small shifts now to...
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Annual Audiological Evaluations Should Be Mandatory for Patients with Diabetes
Research | January 2016 Hearing Review Hearing health should be part of the “standard of care” for people with diabetes By Himanshu Kumar Sanju and Prawin Kumar, PhD Early diagnosis and intervention of...
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Providers Can Customize Video Content for Social Media, Exam Rooms
Clear Digital Media (CDM) has announced the company will now be offering an HNN2Go option that allows healthcare clinics to use Hearing News Network (HNN) video content on their social media platforms....
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A Community-based Hearing Healthcare Model and the WFA Fitting Method
Hearing Aid Fitting | August 2016 Hearing Review By Jeffery B. Larsen, PhD; Luqman Lawal, MD, MPH; Mukara Batamuliza Kaitesi, MD-ENT; Wakisa Mulwafu, MD-ENT; Serah Ndegwa, MSc; Alfred Mwamba, AuD; and...
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US Hearing Aid Unit Sales Grow by 10% in Q2 of 2016
[Click on image to enlarge.] Hearing aid net unit sales by quarter, with VA dispensing in red and private/commercial-sector dispensing in blue. Sales in H1 2016 grew by 9.9% for the total market, 11.8%...
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