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Loyalty Marketing Strategies in Hearing Healthcare
Marketing | January 2018 Hearing Review By Robert Tysoe An essential facet in the approaching new age of OTC hearing devices. We must embrace the new OTC technology because of the role it can play in...
View ArticleBest News Stories and Columns in Hearing Review, 2017
2017 was a wild year for news. Here are 50 news items, columns, and webinars on the Hearing Review website that HR Editor Karl Strom recommends. US Hearing Aid Unit Sales Increased by 8.7% in 2016....
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Hearing Aid Unit Sales Grow by 3.4% in 2017
Figure 1. [Click on graphics to expand.] US hearing aid unit sales, 2007-2017. Percentages represent year-on-year increases/decreases in net units for the entire market (top bold), the VA (red), and...
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A Skin Cancer Screening Model for Hearing Care Professionals
Screening a patient for potential skin cancer lesions and referring patients to a medical professional, when warranted, can result in a life-saving intervention. Here’s how to do it. Patient Care |...
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Mythbusters’ Myth #3: “Many Patients Do Not Want Their Family in the Room”
Patient Management | Mythbusters As reported in The Hearing Review online (November 6, 2015), Phonak has convened a select group of hearing healthcare experts to provide evidence-based recommendations...
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Marcon and AuDNet Merge to Form AUDNET Hearing Group (AHG)
Two well-known group purchasing enterprises, AuDNet Inc and Marcon Hearing Group, have announced their merger into the newly formed AUDNET Hearing Group (AHG). According to the new company, the...
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GN Reports Strong Growth in 2017
For end-of-year 2017, GN Store Nord—the parent company of ReSound and Beltone hearing aids and Jabra headsets—reported a revenue increase of 11% to DKK 9585 million (US$1.58 billion) and organic growth...
View ArticleIntriCon Announces Sales Gains of 25.2% for 2017
IntriCon Corporation (NASDAQ: IIN), a Minneapolis-based designer, developer, manufacturer, and distributor of miniature and micro-miniature body-worn devices including hearing aids, announced financial...
View ArticleNew Vlog Series: Marketing Strategies with Michele Ahlman
A new series of vlogs (video blogs) about marketing hearing care businesses has been developed by Michele Ahlman, CEO of Clear Digital Media, a Chicago-based company dedicated to creating digital media...
View ArticleLetters: Hearing Aids and Wines
Letters | March 2018 Hearing Review Dear Editor: We have read with interest the diverse articles in The Hearing Review that have looked at a range of issues and viewpoints concerning over-the-counter...
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A Psychological Tool for Managing Tinnitus: Creating Useful Narratives
Tinnitus | March 2018 Hearing Review Helping patients to rise above self-defeating personal explanations for their tinnitus By Michael A. Harvey, PhD, ABPP Since tinnitus is not directly observable and...
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Elite Hearing Network Announces Member Advisory Board
The Elite Hearing Network (EHN), Plymouth, Minn, reportedly the largest network of independent hearing care providers in the United States, has announced its new Member Advisory Board. Each board...
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Celebrate World Hearing Day on Saturday, March 3!
World Hearing Day takes place Saturday, March 3! Co-Chairs of the Congressional Hearing Health Caucus, Congressmen David B. McKinley (R-WV) and Mike Thompson (D-CA), introduced HR 740 recognizing March...
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EXPERT INSIGHT: What’s a realistic time frame for a rechargeable hearing aid...
Expert Insight | February 21, 2018 Courtesy of ZPower About Our Expert… Barry A. Freeman, PhD Barry Freeman, PhD, is vice president of business development for ZPower, and has been leader and...
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Cochlear Pledges $10 Million to Johns Hopkins for Research on Impact of...
Cochlear Limited, Sydney, Australia, a global leader in cochlear implants and bone-anchored hearing aid solutions, has pledged $10 million to the Johns Hopkins Bloomberg School of Public Health in...
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A Simple and Expedient Method to Facilitate Receiver-in-Canal (RIC)...
Hearing Aid Fitting Tips | March 2018 Hearing Review A useful trick for improving your patients’ experiences with RIC receiver insertion. By Roy Sullivan, PhD If you’re like a lot of hearing care...
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Getting Ahead of the Curve, Part 1: Four Cornerstones of a Fee-for-Service...
Practice Management | March 2018 Hearing Review By Brian Taylor, AuD Practice strategies for the age of Medicare Advantage and DTC hearing aids. The hearing healthcare landscape is changing, but there...
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IntriCon Adds Power-Efficient Wireless Audio Streaming to Its Hearing Devices
IntriCon Corporation, Arden Hills, Minn, has taken another major step forward in its hearing aid and hearables offerings—this time adding audio streaming functionality. The Minneapolis-area developer...
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SPECIAL REPORT: Hearing Care and “Value-based Reimbursement” in Medicine
It’s hard to follow doctors’ orders when you cannot hear them! The new 8-page report written by The Hearing Review and sponsored by Hamilton CapTel is available now. A SPECIAL REPORT, produced by The...
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EXPERT INSIGHT #2: How long should the hearing aid battery last after a full...
Courtesy of ZPower About Our Expert… Barry Freeman, PhD, is vice president of business development for ZPower, and has been leader and educator in the global audiology community for over 35 years....
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