DMU Leicester Students Conduct Hearing Tests at 2017 Special Olympics Great...
It’s the sporting showdown that tests athletes to the limit of their abilities—and volunteers from De Montfort University Leicester (DMU), England are at the heart of the action, the school announced...
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New Webinar: The Art of Increasing Conversion Rates with Incoming Calls
Von Hansen Patient leads are the lifeblood of any hearing care practice. Depending on the practice, a typical potential patient calling into your office can cost as much as $600-800 in terms of...
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Get More from a Neglected Resource!
Marketing | September 2017 Hearing Review By Jerry DeRosa and Lindsey Pierangeli How to identify three patient segments within your database for new sales Segmenting your patient database into smaller...
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Developing a Persuasive Counseling Protocol That Works for You and Your Patients
Patient Management | September 2017 Hearing Review 12 questions that can help bring the patient to the solutions they need. By Von Hansen As a national trainer for three of the largest hearing aid...
View ArticleOtoPad and OtoKiosk Now Noah Certified, Otohub Announces
OtoPad and OtoKiosk are reportedly the first iPad-based audiometers that are Noah Certified, Otohub announced. It is now possible to import/export data from/to your Noah, directly from the iPad....
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Interacoustics Celebrates 50th Anniversary
On August 26, Interacoustics celebrated its 50th anniversary, the company announced. According to the Denmark-based hearing and balance diagnostics assessment solutions provider, the birthday marks an...
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NEW Webinar: Four Things You Can Do to Improve Your Website
Edward Smelser Are you getting the most out of your website? While hearing care professionals have a lot of knowledge and skills for addressing hearing loss—and even running a business—it’s much less...
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NEW Webinar: You’ve Earned This Freedom: Providing Enhanced Care to Veterans...
Sean Lehman A new webinar, courtesy of Hamilton CapTel, looks at the hearing-related needs of veterans as well as their unique personal, cultural, psychological, and physical characteristics and...
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ADA’s 40th Convention Prepares Members for Disruption and OTC Devices
Delain Wright moderated a discussion about the legislative and regulatory environment of OTC hearing devices that included panelists Brian Markwalter of the Consumer Technology Assn (CTA), ADA lobbyist...
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IHS 2017 Convention Highlights New Market Challenges and Resources
IHS President Rick Giles addresses attendees during the IHS Gala. The International Hearing Society (IHS) held its 66th annual convention on September 14-16 at the Atlanta Downtown Hilton. The...
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You’ve Earned This Freedom: Providing Enhanced Care to Veterans with Hearing...
Sean Lehman How can hearing care professionals do a better job at reaching and helping veterans with hearing loss? A recent paper, based on a Hearing Review webinar presented by retired Air Force...
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Hearing Aid Sales in Q3 2017 on Low Side of Normal
Figure 1. [Click on graphic to enlarge.] Quarterly net unit hearing aid sales for the private/commercial (blue) and VA (red) markets, with year-on-year percentages for each market, and overall yearly...
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Webinar: Four Things You Can Do to Improve Your Hearing Care Website
Edward Smelser Are you getting the most out of your website? While hearing care professionals have a lot of knowledge and skills for addressing hearing loss—and even running a business—it’s much less...
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Implementing Family-Centered Care in Early Intervention for Children with...
The authors have developed a Question Prompt List (QPL) that can be used by audiologists to encourage families to engage in both fact-based and adjustment-based questions during audiology...
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Passings: Sue Scott, Hearing Industry Marketing Manager
Sue Scott The hearing industry lost a wonderful person and astute marketing manager on October 28 as Susan Scott passed away at age 59 in Edina, Minn, after a valiant battle against cancer. Scott...
View ArticleNEW WEBINAR: Building a Business with Physician Referrals
Obtaining a constant stream of new potential patients—already pre-examined by a physician who has recommended your services—is one of the best ways to build a successful dispensing practice. However,...
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Engage! Fire Up Your Employees and They Will Take You Further
Business Management | December 2017 Hearing Review By Walter Bass One of the best ways to quickly increase the productivity of your hearing care practice is to get your employees more engaged in the...
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NEW Webinar: The 3 Ways to Acquire New Patients and Get an Edge on the...
When assessing the effectiveness of their marketing efforts, hearing care professionals are more likely to know how much they paid for the media rather than how effective each media buy is in terms...
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Managed Care: Threat or Opportunity?
Business Management | January 2018 Hearing Review By Austin Singleton, AuD, and Patty Greene, MA Managed care continues to pose challenges and opportunities for hearing healthcare professionals. In...
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Managed Care: Some Caveats and Common Sense for Hearing Care Professionals
Business Management | January 2018 Hearing Review By Kim Cavitt, AuD While there are managed care programs that make sense for your patients and your practice, the author advocates for carefully...
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