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Enhanced Aurical Provides Greater Fitting Efficiency
Audiology Systems, a US distributor of top-brand products, audiology and vestibular equipment, announced that an improved version of Aurical is now available to hearing care professionals in the United...
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Pilot Program Provides Multisensory Screenings for Veterans
Salus University, Elkins Park, Pa, announced that several organizations were involved in the Salus Veterans Readiness Initiative Multisensory Screening and Care pilot program in April 2015, which...
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An Introduction to MarkeTrak IX: A New Baseline for the Hearing Aid Market
Research: MarkeTrak IX | June 2015 Hearing Review MT9 reveals renewed encouragement as well as obstacles for consumers with hearing loss By Harvey B. Abrams, PhD, and Jan Kihm, MS MarkeTrak IX (MT9),...
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Your Hearing Network Launches Nationwide
Your Hearing Network (YHN), a new managed care third-party administrator designed specifically for independent hearing care practices nationwide, has recently launched with more than 1,000 hearing...
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The Final Word: Altruism and Not Worrying About the Motivation to Help Others
Final Word | June 2015 Hearing Review By Dennis Van Vliet, AuD Dennis Van Vliet, AuD Altruism is typically viewed as behavior to benefit others without concern for, or at the expense of, our own needs....
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An Incubator of Passion: Engagement in the Waiting Room
Tech Topic: Waiting Room | July 2015 Hearing Review By Michele Ahlman Why the waiting room is crucial to setting the tone for the entire patient experience, and how you can dramatically impact and...
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Knot Always the Best Way: Opening Our Minds and Reassessing What We’ve Learned
Final Word | July 2015 Hearing Review By Dennis Van Vliet, AuD Dennis Van Vliet, AuD A colleague recently pointed me in the direction of a TED Talk on the topic of tying shoes. The speaker pointed out...
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Grand Rounds Event Provides Strategies for Success in Hearing Industry
Oticon has announced that more than 70 leading hearing healthcare professionals from across the US gathered in Scottsdale, Arizona for the 2015 Oticon Clinical Grand Rounds Conference, held May 29-31....
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Hearing Care Practices: Top 10 Dumbest Business Mistakes
Gyl Kasewurm, AuD, has worked for 30 years in the healthcare industry, and takes pride in the majority of decisions she has made, but admits she has made a few mistakes along the way to running a...
View ArticleBlog: Speculation on the Institute of Medicine’s Second Meeting on Accessible...
By Karl Strom The Institute of Medicine’s (IOM) Committee on Accessible and Affordable Hearing Health Care for Adults held its second of three open meetings on June 30 at the Keck Center of the...
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Hearing Aid Sales Increase by 8.8% in First Half of 2015
Although not quite approaching the double-digit (11.3%) sales increase of the first quarter, second-quarter US net hearing aid unit volume increased by 6.5% compared to the same period last year,...
View ArticleAMA Says Insurance Mergers May Reduce Choices for Everyone
In a health insurance environment that is in a state of flux with health coverage becoming tougher to get, particularly coverage of hearing care and hearing aids, the American Medical Association...
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Your Business and Practice Benchmarking
Marketing | August 2015 Hearing Review Why care about industry benchmarks? Because it provides your business with insights and a guide for future improvement and growth. By Ronald Gleitman, PhD In this...
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The Final Word: A Measure of Success
Final Word | August 2015 Hearing Review By Dennis Van Vliet, AuD Dennis Van Vliet, AuD In June of this year, I attended a portion of the Hearing Loss Association of America (HLAA) convention in St...
View ArticleCareCredit Formalizes Financing Agreement with Connect Hearing
CareCredit, a patient financing provider based in Costa Mesa, Calif, has announced it has formalized a first-look patient financing agreement with Connect Hearing, allowing patients the opportunity to...
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The Final Word: Ensuring Benefit from Experience
Final Word | September 2015 Hearing Review By Dennis Van Vliet, AuD As I approach my 40th anniversary as an audiologist, I find myself appreciating the fact that working in this field requires...
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Cognitive Function and the Patient Landscape
Expert Roundtable | September 2015 Hearing Review Chapter 2: Adding cognitive function changes the fitting paradigm Note: This is the second article in a seven-part special Expert Roundtable series...
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20-minute Webinar: “How to Employ a Multi-layered Marketing Approach” by Gyl...
Gyl Kasewurm, AuD Dr Gyl Kasewurm has provided a 20-minute webinar about how she uses many different marketing methods—ranging from conventional external and internal marketing to an “intentional...
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20-Minute Webinar: “Price Anchoring: What It Is and Why It Works”
The good-better-best system (or slight variants) to hearing aid pricing has been used for decades. In her webinar, Dr Kasewurm looks at the concept of price anchoring as an alternate strategy that can...
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20-minute Webinar: Reducing Returns for Credit by Gyl Kasewurm, AuD
In her 20-minute webinar, Dr Kasewurm outlines how her practice has reduced the return-for-credit rate to about 1%. It’s a “dreaded moment” for every dispensing professional: the patient who returns...
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